St. Louis Yelp Eats from June 21st – June 27th

This week from June 21st – June 27th marks The Yelp Eats Event in St. Louis.  12 different restaurants are participating offering a special 3-Course Dinner menu for just $25 + tax and tip.  The menus look freaking tasty!  Please get out this week and support our local St. Louis restaurants.

Below are the different menus that are offered:

Read more »

Top 5 Ways Social Media is Like Fishing

The majority of my life I grew up fishing private ponds, streams, and rivers in Missouri.  There is nothing like the serene stillness and peace of a bright summer day on the crystal water.  This is my element, at least as a kid it was.  I remember tying neon green and construction orange lures in hopes of landing that monster 8lb large mouth bass.  Constant casting and reeling while my lure danced across clear water taught me a great deal of patience.  In a way, fishing is like social media.  Are your customers biting your lures?

Read more »

Yelp: Battle Royale Drudges On…

We have been following the Yelp lawsuits closely at UrbanBacon.  As promised, we will occasionally  keep you up to date with recent happenings…Check out their blog here for the full story.

This week Yelp decided to change their advertising structure.    Businesses advertising with Yelp were previously allowed to highlight their favorite review at the top of their profile.  A monkey could figure out why a business would want their best review displayed at top of the page.  They are now removing this feature from their business model.  Is it too late?

Read more »

Is Yelp Dead?

Yesterday, the well-known start-up Yelp was slapped with a class action lawsuit.    You can read about the story here.  Yelp has been accused of “extortion” by a veterinarian hospital in California.  The hospital contacted Yelp asking them to remove negative reviews of the business.  Yelp refused to take down the reviews.  Then a funny thing happened, the veterinary hospital was promptly contacted by a Yelp “sales representative.”  The rep told the company they could delete or lower the negative reviews on their pages for the low cost of around $300/mo.

Read more »