Is Yelp Dead?
Yesterday, the well-known start-up Yelp was slapped with a class action lawsuit. You can read about the story here. Yelp has been accused of “extortion” by a veterinarian hospital in California. The hospital contacted Yelp asking them to remove negative reviews of the business. Yelp refused to take down the reviews. Then a funny thing happened, the veterinary hospital was promptly contacted by a Yelp “sales representative.” The rep told the company they could delete or lower the negative reviews on their pages for the low cost of around $300/mo.
