Are You Listening to Your Customers? They’re Talking…

It’s no secret, the Internet has given individuals a voice.  Bloggers are splashed across the canvas of social media ranting about their encounters with restaurants and basically every industry on the planet.  Everyone is subject to reviews, and guess what?

People Listen.

This is the basis behind word of mouth marketing.  We all value each others opinions to some degree, almost more than we value critics.  Critics seem untouchable as humans, and it becomes hard to relate in our mundane lives.

This is nothing new.  We’ve been recommending and trashing restaurants for years.  Think about the office, how many times a day do you hear people talking about different restaurants?  Are they all good?  Of course not, people have bad experiences.  Not only that, we have been programmed by society to think complaining is rude.  So we hold complaints until we leave.  Maybe restaurants are to blame, maybe people are to blame.  The bottom line:  It happens.

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Is Yelp Dead?

Yesterday, the well-known start-up Yelp was slapped with a class action lawsuit.    You can read about the story here.  Yelp has been accused of “extortion” by a veterinarian hospital in California.  The hospital contacted Yelp asking them to remove negative reviews of the business.  Yelp refused to take down the reviews.  Then a funny thing happened, the veterinary hospital was promptly contacted by a Yelp “sales representative.”  The rep told the company they could delete or lower the negative reviews on their pages for the low cost of around $300/mo.

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