I randomly met Paul Tran on Twitter one night. We got to talking, and he blew me away. This guy is sharp and very in-tune with the restaurant community. While no longer running his own restaurant, he now focuses on franchising and equity. Trust me, this interview is a must read for owners!
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It’s no secret, chain restaurants are ultra successful business models. They work. They work extremely well. Have you ever asked why?
Look, we are not promoting large corporate chains. We love local restaurants and bars! Helping every local restaurant in this country is our goal. That doesn’t mean we can’t analyze chain restaurants and learn from them.
In 1955, Ray Kroc started a little chain hamburger joint called McDonald’s…maybe you heard of them? McDonald’s was an instant classic. You can read their story here.
The success of McDonald’s did not happen overnight. Two brothers wanted to streamline their small hamburger stand for efficiency. They started drawing out the flow of their kitchen on a tennis court. Everything was strategically placed to maximize efficiency and consistency. Then they took it a step farther. They developed an in-depth how-to manual that someone in high school could follow. Viola, fast food is born!
Here are 5 strategies independent restaurants can learn from McDonald’s:
I love talking with restaurant owners through social media. Over this past year, I discovered the 2 deepest secrets that most restaurant owners fear:
1. Keeping staff motivated, consistent, and happy.
2. Getting or maintaining a repeat customer base.
We can view this from 2 different business viewpoints: Operations and Marketing. Here are 2 quick tips to kiss these fears goodbye, forever.
