How to Use Twitter Like a Double Edged Sword
Why where The Romans such a dominate army?
One Reason: The Gladius aka “the sword that conquered the world”
This technology allowed soldiers to dish massive amounts of damage to opponents that leveled entire armies! When was the last time your iPhone conquered Greece? It’s funny how a simple technological advancement can be so powerful. Sounds like Twitter, right?
We all know Twitter is a powerful networking tool. That’s not a secret. Just like the double edge sword, its also has an incredibly simple design. This in return, deserves a simple approach. There is no magic bullet to killing Twitter, but we can let you in on a secret tactic that works, keep reading…
The Nature of Twitter and Specials
Twitter is entirely user based. Without users the service dies. Therefore, the nature of Twitter follows natural human behavior. We all want deals/specials and we will jump through hoops to get them. Getting hooked up makes us feel special, destroys buyer remorse, and keeps us coming back. Face it, by nature we are suckers for great deals.
Yet, we don’t want to be sold, because that just sucks. So how does a restaurant offer deals without selling? What is the super secret trick to posting ninja specials? Are you ready for it?
The Super Secret Ninja Tweet Example:
“RT this and we will send you a coupon for…”
Profound, huh? Not really…we told you Twitter deserves a simple approach. But this single tweet alone can be a double edge sword, here’s why:
1. The coupon = exposure = more customers to your restaurant
2. Since they must RT to get the coupon, it encourages everyone of their followers to RT it also
Wondering what this can do for your followers and email lists? Say someone RT’s you in order to get the coupon, which means it’s time for a ninja move.
@mention them saying:
“Totally pumped to send you our coupon, please DM me your email.”
In order to DM someone, they must follow you. See where the hoops are leading? Once they DM their email to you, send them their coupon immediately. They have deserved it.
Do not forget to rehash by asking them:
“Do you wish to receive coupons in the future to this email?”
If they agree, consider this a sign up for your email list =) In a matter of seconds you have gained a customer, follower, and email subscriber. Some may call this gaming the system…I call it brilliant marketing. After all, you are offering the consumer something they want, for free.
WARNING: Yes, this works. It’s effective as The Roman’s double-edged sword. But even a powerful nation like Rome became arrogant and fell. Use this technique sparingly as ALL your marketing efforts on Twitter. Twitter makes a better customer service platform anyways. It’s all about meeting people and listening. 95% of your Tweets should be talking to people, the other 5% can be marketing.
@RizzoTees once told me to respect the twitterverse, and it will show you love. I believe that wholeheartedly. In tha words of Ali G – “Respect!”
DO you guys know any other effective Twitter tips? Leave your comments below or share this!
Tags: Restaurant Marketing, restaurants, social media, technology, Twitter, twitter for restaurants
[...] How to Use Twitter Like a Double Edged Sword « The UrbanBacon Bar … [...]
[...] Most social media platforms use a pull marketing technique. Twitter is a perfect example of this. 90-95% of your tweets should be engaging (Pull Technique), and the rest to push your specials on followers. Twitter followers consider specials as spam, so it’s best not to over tweet them. Instead, you should focus on creating compelling content around your restaurant that pulls followers in. Here are some tips on using Twitter like a double edged sword. [...]
Awesome work. I always find very unique posts here on your Blog.
Thank you for the kind words:)
Really good article. Pretty good to know for everyone who’s interested in social networking.